Joseph Spear Associates

Power Hour. It’s genius, available by the hour.

In over 39 years, Joseph Spear has learned literally thousands of techniques to improve marketing effectiveness.

And how to save money.

Just imagine if you could buy some of that know-how by the hour.

Now you can.

It is called Power Hour.

Power Hour is delivered online as a 60-minute interactive session on a topic of your choice.

Strategic or operational.

It could be a tough communications problem you’re trying to solve, a new message you want to pilot, or a product you want to launch.

Any topic that comes under the umbrella of advertising and marketing campaigns is within scope for Power Hour.

I am accepting bookings Mondays and Thursdays.

To book a Power Hour, simply let me know who you are, what you need to cover and when you’re available.

The price of a Power Hour is £299 + vat payable at the time of booking. You will receive a VAT invoice for your company records. Non-refundable.

Power Hour is designed for business and marketing professionals as a deliberately intensive and undistracted sprint for the purpose of applying full focus and fresh input to solve tough problems and boost productivity.

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Let Joseph Spear bring together all the componentry needed to achieve your objectives.
Fully integrated marketing campaigns that work.

Content + Outlets + Reach

Go integrated. Get all three. 

A fully integrated marketing campaign will always achieve what you need quicker, easier and more affordably than doing it all yourself.

Strategic planning. Tactical delivery. Measurable outcomes.

A science. And an art.

Avoid the usual pitfalls, spend your budget more wisely, deliver your campaigns on time. And get your weekends back.

Just some of the reasons why you should consider using Joseph Spear on your next marketing campaign.

When you want to experience the impact of professionally planned and executed marketing campaigns, we should talk.

Are you ready?

Marketing campaigns that work. A science. And an art.

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Segmentation and bespoke data sets.
Sampling strategy and calculation of sample size.
List building and maintenance.

Service Offer: Delivering Precision Reach

The work involves studying target markets, quantifying the size of those target markets, evaluating the potential of those target markets and deciding which target markets to prioritise.

Some marketers use the ‘finger-in-the-wind’ approach when estimating the size and value of the market segments they plan to target (and of course Clients should wave two fingers back at them).

Refreshing to know that the segmentations and samplings for marketing campaigns by Joseph Spear are calculated and precise. Each use the relevant formula to determine the size of sample - different whether the population is large or small - as well proven formulae for margin of error, and for other key measures.

Whenever appropriate power analysis is used. But why does any of this matter?

It matters because your budgets have to work harder and because you have to be confident when reporting back on the activities taken by your organisation to reach the exact people who matter to you.

Achieving reach on one marketing campaign can be very different to achieving reach on another. Joseph Spear will decipher everything and explain in plain language all the options and any alternatives at every step along the way until your objective has been achieved.

Reach Use Case: Divestitures and Acquisitions

In a client commission spanning 2020 and 2021, Joseph Spear was asked to provide segmentation for UK registered and International organisations which might have an appetite to acquire a successful ready-made UK business. The majority Shareholders had decided to divest the business and were making preparations to attract new ownership.

Research was performed using a multiplicity of sources and inputs drawn from within the sector in which the business operates, as well as from outside the sector.

Two assets were created. First, a ‘Long List’ comprising organisations which had the financial ability to acquire the business, plus a series of other classifications and metrics which helped to determine the attractiveness of the organisation as a potential acquirer.

Following in-depth discussions with the majority Shareholders a second asset, a ‘Short List’, was generated comprising under 30 names and classifications of the organisations which, in the opinion of the majority Shareholders taking data-informed decisions, provided the best match. Together with data enrichment such as details of directors, this asset was made available to an intermediary to use during the assisted sale process.

After best and final offers were received, a beauty contest between bidders enabled the majority Shareholders to make a final decision about which organisation to divest to.

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Engaging the appropriate outlets and channels from a huge array of possibilities.
Precision and decision to assure economic campaigns.
Mainstream and niche outlets and channels, non-digital and digital.

Service Offer: Selecting Engaged Outlets

The work involves studying all the possible outlets and channels for sending, receiving or sharing, testing their effectiveness and deciding on which outlets and channels to prioritise.

Marketing campaigns that work necessarily use a blend of digital and non-digital outlets and channels. It is the combination of these outlets and channels which creates the positive impact needed to breakthrough the distractions, to get your message noticed.

And it is the orchestration of all the ‘moving parts’ in a planned, controlled and timely way which defines what Joseph Spear does best.

Setting out to win new customers requires effort and expense. When the customer is ‘net new’ to you, you will have incurred the biggest expense of all. Thankfully, your next major contract could arise through an unexpected route. A clear benefit of using a variety of outlets and channels.

Outlets Use Case: Finding Customers

Anyone familiar with ‘Marketing Ready Leads’ and ‘Sales Ready Leads’ will recognise the difference between those two. Hunting down suspects, prospects and hot prospects is rife with uncertainties. Working for businesses in the HighTech sector since 1993, Joseph Spear knows that it is never one activity but always the combination of activities that matter.

Prospecting demands a lot of flexibility and an open mind, sometimes to try new things. Navigating around the barriers is hard but not impossible.

Blending outlets and channels is essential especially when pure digital channels are saturated with ‘background noise’ common of mass emailings, telemarketing and text messages. They each have their place but only when done smartly and wisely.

It is fundamental to say but so often not the case that any relational approaches your organisation makes should always show some consistency with what is written on your website.

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Design and creation of remarkable content.

Conceptualisation through to production of approved publishable and broadcast-ready content.

A/B Testing headlines, subject lines and key offer messages.

Service Offer: Devising Remarkable Content

The work involves drafting appropriate message types, testing those message types and deciding on which message types to prioritise.

Visibility. Audibility. Touchability. And, yes, taste and smell. The best marketing campaigns know how to factor in all the senses. People best remember how you make them feel. Marketing campaigns which rely only on a single sense will inadvertently bypass a subset of those they are trying to reach, such as people who live with disabilities.

When devising content which is truly remarkable, Joseph Spear knows to not overlook the essential when creating what appears to be the obvious.

Whether your next marketing campaign needs a video feature, a photographic still, a genius headline, a write-up, a musical score, a taste sensation or an olfactory accord, Joseph knows how to create something unique - sui generis - and where to get it produced to exactly the correct technical specification that your marketing campaign requires.

Content Use Case: Visibility and memorability

A marketing campaign across Spring and Summer 2020 featured a pastiche of the iconic photograph of The Beatles taken on 8th August 1969 by Iain Macmillan for the ‘Abbey Road’ album cover. The remarkable content included a composite image showing people of all ages on the world famous zebra crossing. In the context of the marketing campaign, it signified that crossing the Internet must be safe for all regardless of age, ability or social demographic status.

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